Rockingham Shopping Centre created an under 18 Instagram Film competition with the theme ‘This Is Rocky.’ We were hired to help promote the competition, so we came up with the idea to create a series of 6 videos that can help the entrants produce a higher quality product. Have a watch you might pick up on a tip or two!
Behind the scenes filming Craig’s piece to camera
We even helped Rockingham Shopping Centre pick the winners and were there to capture the awards night. What a bunch of talented kids they were. Very proud to be part of this production.
Midland Gate together with Rockingham Shopping Centre created a short video series promoting their Spring Fashion range available in the centres. They did this as a series of “how to” videos on fashion with Blogger Adelle Cousins from Where the Styled Things Are and “how to” make up videos with Professional Make Up Artist Simone Cohen from SC Artistry. By utilising video they were able to increase their social media presence with the appropriate target market and showcase the fashion that is available in an informative an engaging way that keeps the viewers watching until the end.
Behind the scenes in the studio
Craig was roped in to be a scarf model!
Video helps them build their brand and improves their online presence. With this video series we won the Australian Video Producers Association 2014 awards for Education and Training
The mechanic’s car is never fixed and our showreel is rarely updated! However I am so happy when we schedule in the time to update it as we have worked on some really fun projects with some really great people. I love our job, I love the people we meet, the stories that we hear, no two jobs are the same. We make some great friends along the way and we love hearing the wonderful feedback about how our video has increased their web traffic and converted more sales. Thank you to all of our past clients and we look forward to all of our new clients for 2015! We hope to hear from you soon 🙂
The Innovator of the Year program, organised by the Western Australian government, is to promote and commercialise innovative business solutions and products.
We have been lucky enough to do be part of the amazing program for a few years in a row now and every year we find it more inspiring than the last. We are helping to promote innovation in Western Australia!
The videos are featured as a back story for each of the finalists, these are played just prior to the awards winner announcement and also, as promotional tool online for the finalist after the event is over.
A highlight video of an event is a great way to have social media interaction. It just needs to be fun, upbeat and short in duration. Let your followers know what you are up to. By utilising video it gives the audience an idea of what the event was like and encourages them to attend the next one. A great way to advertise your next event.
How do you get a workout at the gym without touching the equipment? Do a 9 hour commercial shoot with a big chunk of that on steadicam. Awesome working with the Genesis Kelmscott team!
Behind the Scenes at Genesis Fitness
How do you show your business’s strengths without making it sound like a sale’s pitch? Get your clients to do it for you! Most people are eager to talk about great customer service or how well they have been looked after. Hire a professional to capture this on video and support it with footage of your business and you have a testimonial driven promotional video! Your client’s words will speak much louder than your own ever could to potential clients. Build trust in minutes and convert to sales within days.
This interview driven promotional video was a finalist in the 2013 Australian Video Producer’s Association Awards in the Corporate video category and we couldn’t be happier. Thanks to Adam from Genesis for being so enthusiastic and accommodating! They even made a video for their Byford centre as well!
Want to effectively market to your potential clients?
A direct piece to camera is a sure way to speak directly to your potential clients. It helps you connect with the audience as it feels that you are speaking personally to them.
Craig filming the piece at the Altitude Real Estate office in Subiaco
Hold a competition
Presenting a competition in the form of a piece to camera is a way to add those potential clients to your newsletter email list. This way you can keep in contact with them on a regular basis. Check out how entrepreneur Paul Tonich from Altitude Real Estate nails his direct to camera video piece whilst promoting a competition.
Contact us if you would love to do something like this for your business.
Recently we were hired by Evolve Curriculum Development & Training / Department of Education to create a short car maintenance video. This video actually features Craig as the host who not only acted as the presenter but also educator on how to top up the oil in your car right through to changing a tyre.
How a host can help:
Using an engaging host in a training video is a great technique to make the information you wish to impart memorable. They will help the viewer’s attention span remain focused as the host is talking directly to them.
I thought Craig did an amazing job. Who would not benefit from watching this?
Craig volunteered to be host in this video
Electronic tablets sure make in car camera monitoring a lot easier now days.
Craig doing his piece to camera, while driving, while videoing himself. Who says men can’t do two things at once!
How we had to mount the camera in order to get the in car stuff (upside down!)
The camera rigged up to some suction cups, on camera light and a wide angle lens
Hilarious fun fact;
I videoed and edited this segment myself and then a couple of months later, I had to watch it back on my smartphone via youtube when my mum’s car tyre needed changing. I did it solely on watching the video and it was the first time I had ever changed a tyre!
Changing my first ever tyre and proudly showing off my dirty hands!
We recently were asked to produce a video detailing one of Microsoft’s partnership success stories in Perth. The production required close attention to matching the existing visual style and theme of the current videos in the USA. This was to provide clean continuity when the videos went live online and were used within an international conference.
As much we looked, for the entire Microsoft shoot, we did not see one i-pad or i-phone…strange…
