Testimonial driven promotional videos
Testimonial driven videos are amazing for building trust in a viewer. In a matter of minutes or even seconds the viewer has heard real words from real people telling them all the great things about your business. These mean so much more than just scripted words from a voice over.
Rockingham Shopping Centre Promotional Video from In Shot Productions on Vimeo.
The brief
Rockingham Shopping Centre hired us to produce 3 testimonial driven videos for them.
- A video based around the fashion mall in the centre
- A video based around the entertainment street (Syren Street)
- The main video encompassing the first two videos plus everything else that Rockingham Shopping Centre has to offer.
The Purpose
To change the perception of the shopping centre and build awareness among locals who may not have been aware of everything Rockingham Shopping centre now had to offer.
Behind the Scenes
We had a blast filming inside Ace Cinemas while they were closed. I love how Craig recreated the projector light so the scene had a very real to life feeling for the viewer.
Thank you so much to our work experience guys Andrea, Zach and James for your help and for capturing some great behind the scenes shots. A HUGE thank you also to our unpaid extras who took time out of their day to help us out.
Syren Street at Rockingham Shopping Centre from In Shot Productions on Vimeo.
Fashion at Rockingham Shopping Centre from In Shot Productions on Vimeo.
March 7th, 2014
Congratulations Craig. Your videos are so clever and achieve what so many others cannot…
…they help people connect with people and therefore everybody wins. In these videos it’s the shop owners, the shopping centre and the consumers.
Good job. You’re a pro that’s only getting better. I look forward to our next project together… Jodie
Hi Jodie
Thanks very much for taking the time to post and for your kind words. Great to hear from you!
Craig