As video producers, every now and then when time prevails, it is great to shoot something for no other reason than the fun and the creativity of it. Recently Craig’s short comedic solution to our ongoing neighbourhood cat problem has gone global!
Between Youtube and some foreign video websites (who pinched it :-p ) the video has now received over 1 million views and now online is the most viewed short film ever produced in Western Australia.
While having an underlying message of responsible pet ownership, The video shows Craig’s improvised humane solution to our ongoing problem with neighbourhood cats urinating on our property, including our cars!
With what has been amusingly described as a “MacGyver like solution” Craig improvises a defense mechanism from automotive and household items. Putting his camera rigging skills to the test he then documented the results for the world to enjoy with a combination of night vision, motion sensors, and high resolution photos.
Some facts we thought were interesting:
- For a period in May according to TrendsMap the video was the second most discussed video in Australia on twitter, just one spot behind lady gaga’s latest song.
- Shortly after upload the clip received over 200,000 views in a 48hour period.
- The video has just under 800,000 views on Youtube.
- The video has been featured in numerous online humor, technical and media websites worldwide including The Guardian UK.
Most interesting for us has been seeing the potential global promotional power of online video, whether it be for a message, idea or product. Considering the video was not at all intended for promotional purposes, it is interesting that we have had requests from numerous people who are ready and wanting to purchase the cat spray.
Check out the video below and tell us know what you think on facebook