Promotional video for the City of Mandurah

In a past post we mentioned that we had the opportunity to film a short tourism promotional video for the City of Mandurah (Western Australia), I just realised that once complete we never posted the final complete video.

Feel free to check it out below:

As part of the City of Mandurah’s destination guide marketing campaign and re-branding they engaged our services to produce this film to highlight the well known and lesser known tourist attractions of WA’s peel region. This was targeted at both local and overseas tourists.

Variations of the video including an online version, purchasable “video post-card” version and short form version for use in an international conference, have all been developed.

Additionally a branded “looping” slide show featuring the video and images from local photographers has been produced which currently plays within the Mandurah tourist centre. There have also been plans for this version to be used to entertain and inform tourists via the video screen system of the inner city shuttle bus en-route from the train station to the Mandurah CBD.

The video features a simple voice over narrative concept which has been edited with both high quality impromptu location footage as well as some location scenes with volunteers “extras” arranged by the City of Mandurah.