Rockingham Shopping Centre created an under 18 Instagram Film competition with the theme ‘This Is Rocky.’ We were hired to help promote the competition, so we came up with the idea to create a series of 6 videos that can help the entrants produce a higher quality product. Have a watch you might pick up on a tip or two!
Behind the scenes filming Craig’s piece to camera
We even helped Rockingham Shopping Centre pick the winners and were there to capture the awards night. What a bunch of talented kids they were. Very proud to be part of this production.
Midland Gate together with Rockingham Shopping Centre created a short video series promoting their Spring Fashion range available in the centres. They did this as a series of “how to” videos on fashion with Blogger Adelle Cousins from Where the Styled Things Are and “how to” make up videos with Professional Make Up Artist Simone Cohen from SC Artistry. By utilising video they were able to increase their social media presence with the appropriate target market and showcase the fashion that is available in an informative an engaging way that keeps the viewers watching until the end.
Behind the scenes in the studio
Craig was roped in to be a scarf model!
Video helps them build their brand and improves their online presence. With this video series we won the Australian Video Producers Association 2014 awards for Education and Training
The mechanic’s car is never fixed and our showreel is rarely updated! However I am so happy when we schedule in the time to update it as we have worked on some really fun projects with some really great people. I love our job, I love the people we meet, the stories that we hear, no two jobs are the same. We make some great friends along the way and we love hearing the wonderful feedback about how our video has increased their web traffic and converted more sales. Thank you to all of our past clients and we look forward to all of our new clients for 2015! We hope to hear from you soon 🙂
The Innovator of the Year program, organised by the Western Australian government, is to promote and commercialise innovative business solutions and products.
We have been lucky enough to do be part of the amazing program for a few years in a row now and every year we find it more inspiring than the last. We are helping to promote innovation in Western Australia!
The videos are featured as a back story for each of the finalists, these are played just prior to the awards winner announcement and also, as promotional tool online for the finalist after the event is over.
A highlight video of an event is a great way to have social media interaction. It just needs to be fun, upbeat and short in duration. Let your followers know what you are up to. By utilising video it gives the audience an idea of what the event was like and encourages them to attend the next one. A great way to advertise your next event.
How do you get a workout at the gym without touching the equipment? Do a 9 hour commercial shoot with a big chunk of that on steadicam. Awesome working with the Genesis Kelmscott team!
Behind the Scenes at Genesis Fitness
How do you show your business’s strengths without making it sound like a sale’s pitch? Get your clients to do it for you! Most people are eager to talk about great customer service or how well they have been looked after. Hire a professional to capture this on video and support it with footage of your business and you have a testimonial driven promotional video! Your client’s words will speak much louder than your own ever could to potential clients. Build trust in minutes and convert to sales within days.
This interview driven promotional video was a finalist in the 2013 Australian Video Producer’s Association Awards in the Corporate video category and we couldn’t be happier. Thanks to Adam from Genesis for being so enthusiastic and accommodating! They even made a video for their Byford centre as well!
This is the sequel to my viral short film How to Stop Cats Pissing on Your Car – The Best Cat Video Ever! It follows on my struggle and solution to my problem with neigbourhood cats urinating on my car and property.
Craig welding together the “device”
Seriously I don’t hate cats, This video was the result of a legitimate ongoing problem we have had with cats in our area. Washing cat urine off our doors and cars was becoming an increasingly time consuming and frustrating part of our weekly routine. Not to mention the many nights lost sleep with cat fights, we have even had property damage.
Basically I thought “bugger it”, why not turn our problem into entertainment? Everyone likes a funny cat video on youtube 😉
A scene from the film
So what’s it about?
In the sequel I take the basic concept of the first video and just make it…well…extreme. I don’t want to give too much away, you will just need to watch the video. So far it has been received very well with over 230 000 views. Plus it has just become a finalist for the short film competition Rottofest. The winner will be announced on Sunday 8th September.
The device in action on my first test subject (my sister)
One of my other “inventions” featured in the video
Drive by coffee. Sounds like a great idea (to everyone but the customer)
If you would also see how Kristen and I act behind the scenes watch the blooper reel below.
Follow Me:
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I have been dubbed the Aussie MacGuyver so my lovely wife photoshopped this for me. I laugh every time I see it!
Aussie MacGyver!
Original Cat Video:
If you are unfamiliar with my original video “How to Stop Cats Pissing on Your Car, The Best Cat Video Ever! I have linked to it below.
Want to effectively market to your potential clients?
A direct piece to camera is a sure way to speak directly to your potential clients. It helps you connect with the audience as it feels that you are speaking personally to them.
Craig filming the piece at the Altitude Real Estate office in Subiaco
Hold a competition
Presenting a competition in the form of a piece to camera is a way to add those potential clients to your newsletter email list. This way you can keep in contact with them on a regular basis. Check out how entrepreneur Paul Tonich from Altitude Real Estate nails his direct to camera video piece whilst promoting a competition.
Contact us if you would love to do something like this for your business.
Event coverage has never been this inspiring or this fun for Craig and I! We were hired by Megaroc Dance Company to film the first ever Disability flashmob in Australia to celebrate Disability Awareness Week.
Craig and I must have looked hilarious wondering around Garden City trying to look incognito with 2 professional cameras while waiting for the flashmob to start. We didn’t want to give it away!
Feel like being inspired? Then you have to watch the video below! There is no way that you can watch it without smiling. You know what I learned today? That everybody CAN dance!
Definition Flashmob:
For those who are unfamiliar, a flashmob is a group of people who assemble suddenly in a public place, do a performance for a brief time, then quickly disperse, often for the purposes of entertainment, satire, and artistic expression.
About Megaroc:
Megaroc was founded by Megan Diggins in 2002. Not long after she started Wheels In Motion disability dancing as part of her company. Conducted by Megan Diggins, the classes are designed for disabled and able-bodied people combined.
We were selected to produce 9 creative and informative background video stories for each of the finalists. This was broadcast on the awards night as well as used to further promote the finalists achievements to an international audience online. The production included the express turnaround of the videos (production taking place between the finalist announcement and event date) and also included the video graphics production for the multimedia display at the event.
Category winner Kanopy receiving their award. You can see the Master of Ceremonies – Susannah Carr off to the side
The media area for the Awards presentation at Crown Perth. Kristen at the ready!
As entertaining and amazing as all of the finalists were, I won’t go into detail about all of them, just my favourites!
Finalist – Wireless Underwater Communication System
Interviewing Paul from L3 Nautronix about the underwater communications technology his team created
Working with Paul at L3 Nautronix in Fremantle, He has recently returned from Hollywood director, James Cameron’s Deepsea Challenge dive to the earth’s deepest point. Paul’s team created the underwater communications technology here in WA to survive the 11km decent to the ocean floor! James Cameron’s 3D documentary about the dive should be out early next year.
Finalist – A Floating Droplet Solution to Oil Spills
Filming Dr Chi working on his solution to break down oil spills at Curtin University
Dr Chi & Prof Moses from Curtin University have invented a solution to break down oil spills in the ocean which is environmental friendly compared to the current use of solvents. It makes water droplets float on top of the oil which capture the sunlight to degrade the oil. Go WA innovations!
Finalist – The HIVAP Airconditioning System
Interviewing Graeme who has invented over 80 things in his lifetime!
Who remembers the DirtSurfer? (Pictured Bottom Right, in the above image) It made world news and was invented by Graeme here in the late 90’s. We discovered this when filming his new high efficiency evaporative air-conditioning system, HIVAP. Turns out he has invented over 80 things including a lot of well known windsurfing and surfing technology. What an inspirational conversation… and guy! Kristen had to drag me away to the next shoot in the end.
Winner – Novel Treatment for Duchenne Muscular Dystrophy
Professor Steve Wilton from the University of Western Australia has developed a novel treatment for Duchenne Muscular Dystrophy – a genetic disorder that affects boys and results in muscle degeneration and eventually death. A very humbling and awe inspiring interview. A very worthy winner.
To watch all the finalists and winners click on this playlist.
