We finally update our own promotional video – see what you think

As the saying goes “the mechanic’s car is always last to be fixed” similarly as we spend most of our time on other people’s videos we never get around to fixing our own.
However we have finally updated it!

So what approach did we take with our own video? As video producers the trend is to go for a music montage showreel, squeezing as much of your favourite “eye candy” shots into a few short minutes as possible, which can be great fun to edit. However focusing on the video’s purpose, that being a home page video to tell people who we are and how we can help them, we have kept it short and simple at 2 minutes in length. We have gone with a direct to camera dialogue giving a simple outline of what we are all about while building trust.

Always remember, people do business with people, not businesses. One of major benefits of  of video is its ability to build trust and show the world that yes there are actually real people behind the business. This doesn’t mean you should present your own video specifically, but simply by having yourself and staff seen in your video connects more with people than text and photos on a website.

Check it out and let us know what you think.